

%20%20(14).png)

Wildfire Protection Starts Before the Fire Arrives
Wind-driven embers can ignite roofs, vents, decks and other small vulnerabilities—often before firefighters can respond.
Wind-driven embers can find small vulnerabilities before firefighters arrive.
Quick-deploy rooftop sprinklers add targeted ember defence.
Sprinklers are one layer. Pair them with defensible space,
home hardening and a reliable water supply.

WHY THIS MATTERS
Most Homes Are Lost Before Fire Reaches Them
In wildland–urban interface fires, structures are rarely destroyed by direct flame contact. They are lost when wind-driven embers find weak points — rooflines, vents, decks, attachments, and accumulated debris. Once those vulnerabilities are exposed, fire behavior outpaces response capacity.
Wildfire is a growing reality for millions in Canada and the US—especially in the wildland-urban interface (WUI), where homes meet forests or grasslands.
Key facts from fire agencies and research:
​
-
Up to 90% of homes lost in wildfires ignite from wind-driven embers, not direct flames. These embers can travel kilometers ahead of the fire front, igniting vulnerabilities like dry roofs, gutters, or vents.
-
In recent decades, structure losses have risen sharply due to climate trends, denser development near wildlands, and extreme fire weather.
-
If your property has trees, dry vegetation, or is in/near forested or rural areas (common in BC and beyond), ember exposure is a realistic concern—even if major fires feel distant.
This isn't about fear—it's about facts from sources like the Insurance Institute for Business & Home Safety (IBHS), FireSmart Canada, and post-fire studies. Check your local fire danger ratings or maps from Natural Resources Canada or provincial services to see how it applies to you.
